Meet Jae Rockwell

Hi, I’m Jae Rockwell, founder of Sista Strength Powerlifting.

Powerlifting changed my life. It taught me discipline, confidence, and resilience. But my greatest lessons about strength didn’t all come from lifting weights. Along my journey, I’ve faced injuries and unexpected health challenges that tested my strength in ways I never imagined. Those experiences taught me that true strength isn’t just measured by the weight on the bar—it’s measured by how many times you’re willing to get back up when life knocks you down.

I created Sista Strength Powerlifting to build more than an apparel brand. I wanted to create a community where women encourage one another, celebrate each other’s victories, and discover just how strong they truly are—inside and outside the gym.

Whether you’re preparing for your first powerlifting meet, chasing a new personal record, or simply working toward becoming a stronger version of yourself, I’m honored to have you as part of the Sista Strength family.

Welcome to the Sisterhood.